innovation | design | sustainability | experience | artifical intelligence & ıot
innovation
Vestel is not only a manufacturer of white goods and televisions, but also a global technology company. With its state-of-the-art products and manufacturing methods, it has established itself as a pioneer in technology and digital transformation in Türkiye. Through an innovation‑led approach, the company aims to deliver a seamless user experience and to provide accessible, high‑quality, and sustainable solutions that simplify everyday life.
Vestel’s innovation approach focuses not only on enhancing existing products and services, but also on developing new offerings that meet future needs and sustainability requirements. Vestel regards innovation as essential and continuously seeks to improve how work is done by developing new methods and ideas.
Vestel believes that everyone deserves a better life. For this reason, the company is committed to making its solutions are accessible to every segment of society. By bringing state-of-the-art technology to the widest possible audience, Vestel works to ensure that the latest innovations are accessible to everyone.
innovation
Vestel continues to strengthen its identity as a manufacturer of home appliances and consumer electronics while advancing its position as a global technology company. For years, it has invested in future technologies and aligned all its processes with this goal. In addition to delivering high‑quality products, Vestel strives to remain ahead of the competition by closely tracking and adopting technological innovations. As a result, it is one of the few global organizations capable of providing solutions across diverse sectors. These range from automotive and smart living ecosystems to artificial intelligence, IoT applications, and visual solutions. Vestel is globally recognized as one of Europe’s largest integrated electronics manufacturers.
Vestel currently employs approximately 1,600 R&D professionals and allocates around 2% of its annual revenue to research and development.
DESIGN
Vestel Design Center: A Hub of Creativity Shaping the Future
Vestel designs products that address fundamental user needs across functional, aesthetic, and emotional dimensions within a unified design language. Today, the Vestel Design Center brings together a multidisciplinary team of approximately 50 experts. The center delivers end-to-end services spanning industrial and technical design to visual communication and customer experience.
Vestel’s product designs are not solely problem focused; they are also developed to add character to living spaces and evoke a sense of belonging in customers. With expertise in shaping form, selecting materials, and perfecting textures, the center creates physical products that embody both durability and design excellence.
DESIGN
Vestel Design Center: A Hub of Creativity Shaping the Future
The Vestel Design Center goes beyond physical products, playing a pioneering role in designing digital interfaces and smart applications. Its Digital UX/UI team creates intuitive, high‑impact experiences across platforms. These span smart TV interfaces and mobile applications to connected home appliances and EV charging solutions.
The Vestel Design Center operates with an end-to-end perspective—from product aesthetics to digital experience, and from local insights to a global outlook. As a result of this approach, Vestel develops and designs products that go beyond global standards. To date, these products have been honored with 1,084 awards from prestigious international platforms.
sustainability
Vestel continues to advance toward a more sustainable world by deploying technologies that reduce environmental impact and by fulfilling its responsibility to leave a more livable planet for future generations.
Today, Vestel designs products that incorporate recycled and recyclable materials, avoid hazardous chemicals, prioritize durability and repairability, and reduce energy and water consumption.
Vestel has adopted human capital development, gender equality, human rights, and social benefit as its core principles. In line with these values, it became a signatory to the United Nations Global Compact (UNGC) in 2021, the world’s largest corporate sustainability initiative.
Vestel is advancing toward a sustainable future by implementing innovative production processes that reduce environmental impacts. Guided by a vision to be a technology company that delivers accessible smart products which simplify life and generate social and environmental benefits, Vestel integrates sustainability across its operations. Within the scope of Zorlu Group’s Smart Life 2030 sustainability strategy, Vestel aims to drive a human-centered transformation across the entire value chain through technology. The company also strives to reach net zero across the value chain by 2050 and develop solutions that address the needs of a sustainable future.
sustainability
As a brand aware of its responsibility in the transition to a low-carbon economy, Vestel is making significant progress toward its carbon emission reduction targets. Its carbon emission reduction targets for 2030 have been approved by the Science Based Targets Initiative (SBTi). Vestel Electronics ranked second in its sector with a score of 69 in the 2024 S&P Global Corporate Sustainability Assessment. Vestel White Goods also ranked second in its sector with a score of 68 and was included in the S&P Global The Sustainability Yearbook-2025.
In addition, Vestel qualified for inclusion in the FTSE4Good Emerging Markets Index, which assesses companies with strong environmental, social, and governance (ESG) performance, as determined by FTSE Russell.
Vestel has improved its scores on the international CDP platform, a system for measuring and reporting carbon footprints, greenhouse gas emissions, and climate change risks. In the 2024 assessment, Vestel Electronics and Vestel White Goods achieved an A- in Climate Change and a B in Water Security.
EXPERIENCE
In addition to its strong manufacturing heritage, Vestel prioritizes understanding and addressing customer needs, with the objective of being a brand that simplifies everyday life.
It places customer experience at the heart of its product, service, and solution development. By putting the customer first, it strives to offer reliable and easy-to-use technological solutions and innovative services that meet their needs and simplify their daily lives.
EXPERIENCE
Vestel provides useful, accessible, and high-quality products while ensuring the highest standards of customer experience. It closely monitors consumer demand and expectations to continuously improve.
Vestel develops end-to-end digital solutions that enhance customer journey and deliver comprehensive brand experience.
Vestel prioritises being a brand that not only produces, but also delivers solutions to meet its customers' needs.
ARTIFICIAL INTELLIGENCE & IoT
Vestel continuously invests in advanced technologies, including artificial intelligence and the Internet of Things (IoT), to provide solutions that effectively meet customer needs. It positions artificial intelligence not merely as a technology, but as a strategic capability that enhances customer experience and accelerates innovation. In this regard, it integrates artificial intelligence end-to-end, from products to process management. The company adopts a service‑centric approach that identifies needs, generates solutions, and creates value for all stakeholders. Its AI initiatives span decision‑support systems, business management, AI‑enabled products and applications, and broad ecosystem collaborations.
ARTIFICIAL INTELLIGENCE & IoT
Vestel’s customer-focused artificial intelligence applications provide tangible benefits in everyday life. Vchef works in conjunction with “Be a Chef” technology to suggest recipes based on the user’s preferences and needs. It brings a gourmet kitchen experience into homes by presenting famous chefs’ techniques step by step. Product Assistant AI provides 24/7 uninterrupted support through the mobile app without the need for user manuals, accelerating troubleshooting processes.
Through IoT solutions, Vestel makes daily life smarter and more sustainable. Vestel Smart Life and VeeZy apps allow devices to be managed from a single screen while energy and water consumption are monitored to achieve savings.